Last night, together with our partners Howden, we won ‘Recruitment Marketing Campaign of the Year’ at the TIARA Awards!
Here's what the judges said...
"An outstanding, data-driven and DE&I-led early careers campaign that combined clear strategic thinking with measurable results. Judges praised the compelling story from challenge to solution, supported by strong evidence and tangible business impact. The campaign exceeded ambitious targets, including achieving 58% hires from lower socio-economic backgrounds, more than double their original goal."
How did we do it?
By using workforce and socio-economic data to identify untapped talent pools, integrating award-winning student competitions as pipeline engines, and creating meaningful insight experiences that removed traditional barriers to entry, Howden and Group GTI created a scalable model for diverse early careers hiring.
Congratulations to all involved from Howden and across GTI, a real team effort.