Mechanical data for supplying banners, skyscrapers, buttons, page curls ads, page overlays and interstitial ads to go on targetjobs.co.uk or targetcourses.co.uk
Banner
Width: 468 pixels
Height: 60 pixels
Formats accepted: JPEG, GIF, SWF
File size: JPEG/GIF: Max. 15Kb; SWF: Initial load max. 25Kb
Banner (expanding)
Width (unexpanded): 468 pixels
Height (unexpanded): 60 pixels
Width (expanded): 468 pixels
Height (expanded): Max. 200 pixels – expansion is downwards
Formats accepted: SWF
File size: Initial load max. 25Kb
Skyscraper
Width: 120 pixels
Height: 600 pixels
Formats accepted: JPEG, GIF, SWF
File size: JPEG/GIF: Max. 25Kb; SWF: Initial load max. 35Kb
Skyscraper (expanding)
Width (unexpanded): 120 pixels
Height (unexpanded): 600 pixels
Width (expanded): 300 pixels – expansion is leftwards
Height (expanded): Max. 600 pixels
Expanding/contracting should occur on mouseover/mouseout
Formats accepted: SWF
File size: Initial load max. 35Kb
MPU
Width: 300 pixels
Height: 250 pixels
Formats accepted: JPEG, GIF, SWF
File size: JPEG/GIF: Max. 25Kb; SWF: Initial load max. 35Kb
Button
Width: 142 pixels
Height: 29 pixels
Formats accepted: Static JPEG or GIF
File size: JPEG/GIF: Max. 10Kb
Page curl ad
Width (unexpanded): 50 pixels
Height (unexpanded): 50 pixels
Width (expanded): 150 pixels
Height (expanded): 150 pixels
Expanding/contracting should occur on mouseover/mouseout
Formats accepted: SWF
File size: Initial load max. 10Kb
Page overlay
Width: 300 pixels
Height: 300 pixels
Formats accepted: JPEG or GIF
File size: Initial load max. 25Kb
Please include a 'No thanks' element to the creative
Interstitial ad
Width: Max. 800 pixels
Height: Max. 600 pixels
This creative appears on a new page in between an immediate vacancy search being submitted and the search results being viewed. It is on a blank page with a "Skip to search results' link at the bottom
Formats accepted: JPEG, GIF, SWF
File size: JPEG/GIF: Max. 35Kb, SWF: Initial load max. 75Kb
Maximum run time for SWF is 15 seconds
Other information
We always need a clickthrough URL to go with a banner, button or skyscraper, either linking internally to targetjobs.co.uk or linking externally.
If using audio please include volume/mute control.
We can host creative ourself or carry tags from all third-party systems such as DoubleClick, Eyeblaster, etc.
If supplying creative for a searchtriggered banner, skyscraper or button, remember to include details of the sector, region, and/or keyword to be used.
Note on using Flash
When Flash is used for an ad, the clickthrough should not be coded into the ad. Instead, the following code should be used as a click:
on (release) {
getURL(clickTAG,‘_blank’);
}
This will mean that clicks can be counted by our adserver, and also that the clickthrough URL can be altered without needing to change the Flash file.